Brands utilise B2B content marketing strategy to build brand recognition, confidence, and affinity with the potential customers they want to attract. B2B content marketing is the creation and distribution of digital material (i.e. content) which is aimed primarily at companies. These content (such as blog posts, infographics, case studies etc.) are for educational and lead generation purposes. It is a long-term approach that should be included into a comprehensive digital marketing plan. A B2B content marketing strategy seeks to construct a B2B content marketing funnel that educates and informs your target audience about your products or services, allowing them to make more informed purchasing decisions.

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