HowSociable is a platform that provides social media analytics and measurement tools for individuals and businesses. By providing insights into various brands' and influencers' social media presences, the site helps users gauge their visibility and impact. By utilizing HowSociable, users can track engagement metrics, compare social performance, and identify areas for improvement in their social media strategies. The service aims to assist users in enhancing their online influence, optimizing their social media marketing efforts, and even helping them buy Instagram followers to boost their visibility and credibility.